Your Google Business Profile is your online storefront; it is often the first point of contact for prospective customers.

It is free, but to bring you customers it needs to be properly filled out.

Here are 7 essential details to check:

1. Exact business name 🔖

The name must be identical everywhere: website, signage, business cards…
Do not add keywords or city; this goes against Google's guidelines, even though some businesses do it at the risk of being suspended.

2. The right business category 🏷️

Choose the most precise category possible. Are you a "Plumber"? Do not put "Handyman".
Add sub‑categories only if they genuinely complement your activity: a "Landscaper" can add "Tree‑trimmer" if they offer that service.

3. The exact address… or your service area 📍

• If you have a physical location where customers come, enter the full address.
• If you travel to customers (like a plumber or trainer), instead define your service areas: cities, postcodes or even counties.
• Both are possible: an address and service areas, if you serve customers both on‑site and on the road.

4. Phone number and website ☎️

An interested customer wants to call you. Provide a direct line that is actually answered.

Add your website link to the most relevant page (home page or local landing page).

5. Up‑to‑date opening hours ⏰

A customer faced with a closed door is a lost customer.
Keep your hours up to date, including public holidays and vacation periods.

6. Photos that make people want to visit 📸

A picture is worth a thousand words! Profiles rich in visuals get significantly more clicks and calls.
Post recent, high‑quality photos: premises, team, recent jobs.
Add them regularly.

7. Your services or products 📦

Do not let customers guess what you offer. Clearly list your main services or flagship products.

Example for a painter:

• Interior painting
• Woodwork painting (doors, baseboards)
• Shutter and gate painting

A customer searching "paint wooden shutters" will find your profile more easily.

A Google profile that is complete and up to date = more visibility, more trust, more customers.

➡️ To go further and receive personalized recommendations, get your Google Business Profile audited for free