What if your next customer could simply find you by typing “landscaper near me” or “restaurant open tonight” on their phone?
That’s the goal of local SEO: to put you in front of people who are already searching for your services.
The best strategy to attract customers today is to be the obvious answer to their Google search. This is where SEO (Search Engine Optimization) comes into play.
1. What Exactly Is SEO?
SEO (Search Engine Optimization) is the set of actions you take so that Google chooses to recommend your business over your competitors.
🎯 The goal of SEO is simple: to place you at the top of search results so potential customers click on you.
2. Why Is It Essential for Your Business?
Being well-ranked on Google is crucial for three main reasons:
- Attract customers naturally who are actively searching for your services. This is the best type of customers!
- Build trust and credibility. People trust Google. If you appear in the top results, they naturally assume you’re a serious and reputable business.
- Get long-term results. Good SEO is an investment that keeps bringing you customers over time.
3. The Most Important for You: Local SEO
For a local business, everything comes down to one thing: being visible around you.
This is what we call local SEO.
When someone types “plumber in Bordeaux” or “notary near me” on their phone, they want the best nearby option. The goal of local SEO is to get you to the top of Google search results and Google Maps.
💡 Your Google Business Profile is at the heart of this strategy.
4. Where to Start, simply
Here are the basics to improve your local SEO:
- A complete Google Business Profile. This is your online storefront. Make sure it’s fully filled out, with high-quality photos, up-to-date opening hours, and above all, customer reviews.
- Reviews, and more reviews. They’re proof that your business is appreciated. Encourage satisfied customers to leave a rating and reply to all comments.
- Stay active. Show Google your business is alive by regularly adding new photos and updates (Google Posts).
📌 Check out our article How to Improve My Ranking on Google Maps to learn more.
5. Conclusion : regularity and credibility
SEO is not a magic formula : it’s proof of seriousness and consistency.
By following these tips, you show Google that you are the best answer for your neighborhood’s customers.
Want an expert opinion on your Google Business Profile?
➡️ Get your free Google Business Profile audit and discover in 2 minutes how to improve your local visibility to attract more customers.