People often say that a picture is worth a thousand words. This is even truer on the internet. Your Google Business Profile must appeal to your future clients and reassure them.
A profile without photos, or with blurry images drives people away. Conversely, beautiful photos on your Google profile create an immediate connection and inspire trust.
Here are three types of essential visuals to turn your visitors into clients.
🏪 The storefront: show that you really exist
This is the foundation of trust. By displaying your exterior, you send a strong signal: "I am a real business, open and ready to welcome you."
It also helps your clients spot you on the street.
What to photograph:
- Your shop window or the entrance to your building.
- Your signage, clearly visible.
- The parking lot if you have one.
Bonus tip: Take the photo in good weather. Beautiful natural light immediately makes your business look more welcoming.
🤝 The human side: show your best smile
Showing the faces behind your business humanizes your activity and breaks the ice before the very first contact. People don't just buy a product or a service; they buy a relationship with you.
Don't be afraid to show yourself! A smiling tradesperson or a united team inspires much more sympathy than a simple logo.
Photos to prioritize:
- You in your work clothes.
- Your team in action (serving, repairing, advising).
- A photo of you at the counter or in your workshop.
🛠️ Your work: proof in pictures
This is where you demonstrate your expertise. Don't just say you work well, prove it. These photos help the client project themselves.
Concrete ideas depending on your trade:
- Tradespeople: before/after photos of your work, very effective!
- Merchants: your well-organized shelves or your new arrivals.
- Service professionals: your comfortable waiting room or your tidy office.
💡 4 tips for successful photos
You don't need to be a professional photographer or have an expensive camera. Your smartphone is more than enough if you follow these simple principles:
- Authenticity: do not use stock photos purchased online. Clients want to see your reality, not a generic photo found on the internet.
- Light is key: avoid the flash. Prioritize daylight or sufficient indoor lighting.
- Stability: hold your phone with two hands to avoid blur.
- AI assistance: enhance your photos in just a few clicks. Today, artificial intelligence makes it easy to remove a background element, adjust lighting, or even add your logo to your clothing.
In summary
Photos on your Google profile are essential and act as your virtual window display, open 24/7. They must reassure, humanize, and prove your competence.
An active profile with recent photos sends a very positive signal, both to your future clients and to the Google algorithm.
So, are you ready to take out your smartphone? Post a photo today; it’s the first step towards more visibility.
Check your Google Business Profile
➡️ Do you want to know if your profile reassures your visitors enough? Take the free audit of your Google Profile and get our personalized advice.
