Should You Add Services and Products to Your Google Profile?

When setting up your Google Business Profile, you naturally think about the name, address, opening hours, photos, and reviews…

But the “Services” and “Products” sections often get overlooked.

Yet, when used correctly, they can reassure future customers… and help you appear in more specific searches.

What are “Services” and “Products” really for?

These sections aren't the number one lever for local SEO, but they allow you to clearly show what you offer, without making the client guess, and provide Google with extra signals about your services.

• The Services section is a text list.
• The Products section lets you display photos, a price, and a description. It is much more visible on your profile!

Tip: Even if you are a service provider (e.g., a beautician), you can create a “Product” entry for your “Signature Facial” or your “Cut + Color Package”. With a nice photo, this catches the eye immediately.

If you work on estimates, these sections help clarify what you do.

Example for artisans (plumber, electrician, heating engineer): emergency repair, unclogging, water heater installation, electrical compliance, boiler maintenance…

They also allow you to highlight your flagship products or offers:

Example for opticians: kids' frames, designer frames, blue light lenses, polarized sunglasses…

How to fill these sections without spending all day?

Here is a simple and effective method:

• Stick to the essentials: 5 to 10 main services are plenty.
• Speak like your customers: Use the words they use on the phone, not your technical jargon.
• Indicate a “starting at” price: When possible, this avoids unpleasant surprises and filters out requests that don't match your rates.

3 Mistakes to Avoid

1. Keyword stuffing: Writing “Plumber London cheap emergency” is useless and can annoy Google. Stay natural.
2. Wanting to list everything: If you have 50 references, only list your best-sellers.
3. Forgetting updates: Don’t leave a service listed that you no longer offer.

In Summary

These sections will never replace a complete profile with up-to-date information and good reviews, but they provide that extra touch that can convert a hesitant visitor. They also give Google more info to show you for specific searches.

📍 Track your visibility easily

Do you want to understand which searches you appear for, and if your services are showing up on Google?

Our tool Begonia.pro allows you to visualize your visibility and suggests actions to improve it.

Discover my rankings on Google