Many local entrepreneurs ask themselves the question: "Do I really need a website? Isn't my Google Business Profile enough?"
It's a legitimate question. After all, your Google profile is free, simple to manage, and very visible.
However, doing without a website is a mistake that curbs your rankings. We now know with certainty (thanks to internal information from Google) that the two are linked.
Your Google Business Profile: the immediate showcase
The Google profile is what your customers see first on Google Maps, but also in organic results via business lists.
It serves to reassure in a few seconds (reviews, photos, opening hours, phone number) and to trigger an immediate action: call, directions, click to the website.
Without a profile, you miss out on a large part of local searches.
Your website: the foundation that gives “weight”
The website also counts enormously. Google scans your site constantly. It checks who you are, what you do, where you work.
A good website allows Google to better understand your activity and learn more about you:
- Your services
- Your service areas
- Your story
How profile and website reinforce each other
Profile and website send signals to each other in both directions.
When a customer clicks on “Website” from your profile, Google sees it. It analyzes if the people visiting your site stay, click, and read your pages.
It is a positive signal:
- Your business really interests people.
- What you promise on the profile is consistent with the site.
The site also sends proofs back to the profile:
- Your detailed services
- Your service areas
- Your customer testimonials
- Your citations on other local sites
All this helps Google to rank you better. And this better “score” also benefits your Google profile and your local visibility.
Tip to go further: On your site, you can create a page dedicated to each service: Bathroom renovation, Leak detection, Unclogging…
Google will read these pages and understand precisely what you do. Result: when a customer searches for a specific service, your profile will have a better chance of showing up, thanks to the detailed information on your site.
This is actually the most effective method to be visible beyond your neighborhood, as we explained in our article on how to improve rankings in remote areas.
In summary
Do not see your website and your Google Business Profile as two different tools. It is a duo.
- Your Google Business Profile is your quick "business card" to attract attention.
- Your website is your "complete brochure" to convince and reassure Google.
To be well ranked in 2025, you must take care of both.
📍 How is your visibility today?
Do you want to understand how your “Website + Profile” duo is performing?
Our tool Begonia.pro allows you to visualize your rankings on Google and Google Maps, and offers you a concrete action plan to progress.