Another Website Talks About You: Why Google Loves it

Imagine the local baker warmly recommending your services to their loyal customers. It’s a strong sign of trust, isn’t it?

On the Internet, the principle is exactly the same. Google checks if other websites are talking about you to decide if it should recommend you to its users. This simple mechanism can significantly boost your local visibility.

🔍 A digital citation

In SEO jargon, you often hear this technical term: a backlink. If you’re wondering what a backlink is, the answer is simple: it’s a digital citation.

Concretely, it’s when another website creates a link to your site. For the visitor, it’s a shortcut to access it. For Google, it’s proof that your business is interesting, credible, and worth visiting.

Citations (backlinks) are one of the 5 pillars of local SEO.

Key takeaway:

Google considers every link as a recommendation. The more quality recommendations you have, the higher you climb in the results.

🤝 The power of local citations

For a craftsman or a shopkeeper, not all links are equal. Google places a huge importance on geographic anchoring. This is where the local citation comes in.

When your city hall’s website, a merchant association, a local newspaper, or a club mentions you, it is excellent for your visibility.

Why are these local links so powerful?

• They prove your existence: Google gets confirmation that you are a real player in your town.
• They strengthen trust: If local institutions cite you, Google credits you too.
• They boost SEO: It’s the best way to climb up the rankings.

A few links from real local businesses are worth more than plenty of "sketchy" links bought on the Internet.

💡 How to get these precious links?

No technical skills needed. You just need to activate your network:

• Your partners: Suppliers, professional clients, or business partners... propose a simple and clean exchange (a "partners" page on your site, for example).
• Local life: Do you sponsor the local sports club? Ask for your logo on their website to contain a link to your site.
• Specialized directories: Make sure you are present on the reference sites for your trade.

🚀 Ready to see who is talking about you?

Every link is a virtual handshake that reassures Google and your future customers.

You don't know if people are already talking about you, or where to look? Begonia.pro helps you spot your local citations, your opportunities, and track the impact on your visibility.

Discover my citations and new opportunities with Begonia.pro