Your visibility on Google doesn't happen by chance. It relies on solid pillars that you can build yourself.
Google is no longer a simple directory; it's an expert that evaluates whether your business is a real, active, reliable, and important entity in its sector. Every action you take must provide it with proof.
Here are the 5 pillars to master.
1. Your Google Profile: Proof of Your Real-World Popularity
Your Google Business Profile is your local digital storefront. It's the best proof for Google that your business is real, open, and active.
- Every detail matters: A customer photo, an answered question, or a published post show that your business is active.
- The ultimate proof: Google also measures direction requests and physical visits to your establishment through its services. Real traffic is the best signal you can send.
2. Customer Reviews: The Strategic Linchpin
Reviews are today's word-of-mouth. They reassure customers and prove your activity to Google.
- Content is king: The words your customers use in their comments help Google better understand the quality and nature of your services.
- Consistency pays off: Receiving reviews continuously is crucial for your visibility.
3. Consistency of Your Contact Info: Your Digital ID
Imagine handing out business cards with different numbers: it's confusing. For Google, it's the same.
- Zero confusion: Google collects every version of your contact information. If it finds conflicting info, it becomes hesitant.
- Trust above all: The more your Name, Address, and Phone are identical everywhere, the more certain Google is of your identity and will recommend you.
4. Your Website: The Pillar of Your Visibility
Your website is the official anchor point of your business on the internet. Your Google Profile and all your local info are linked to it.
- A solid foundation: A fast, clear, and relevant site reinforces the authority of your entire local presence, including the profile.
- A sign of trust: This is what gives Google the confidence to feature you in classic searches and AI-powered answers.
5. Local Mentions: Your Community Anchor
This is your local reputation, but on the Internet. When local sites talk about you (city hall, newspaper, sports club...), it's much more than a simple recommendation.
- Irrefutable proof: It shows Google that you are part of the local economic and social fabric.
- An important player: Google sees these recommendations and deduces that you are a business that matters in your sector.
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