You've optimized your Google Business Profile, but did you know you can also publish Posts on it? Google provides you with a mini-blog to increase your visibility.
1. What exactly is a Post?
Imagine a free mini-ad that appears directly on your profile when someone searches for you on Google or Google Maps. That’s exactly what a Post is.
You can use it to share:
- A special offer (e.g., 10% off the next purchase)
- A new service or news (e.g., a new treatment or product)
- An event (e.g., an open house)
2. It’s a strong signal to Google
Google loves active business profiles. By publishing Posts regularly, you're showing that your business is alive and well.
Google will be more likely to reward you by showing your profile more often in search results. It’s a virtuous circle.
How often should you post? Ideally once a week, but even once a month is already good.
3. You Take Up More Space (And That's a Good Thing!)
A well-written Post with a great photo takes up more screen space. When a customer searches for you, your profile becomes more visible and more appealing than that of a competitor who doesn't post anything.
4. You Inform Your Clients Effectively
New opening hours, flash promotion, special event... Posts let you communicate instantly with your clients, no need for them to visit your website.
5. It’s Free and Easy
No ad budget, no technical skills required. It only takes a few minutes to create a Post.
From Google Maps on mobile or your profile management interface, click “Add Update,” “Add Offer,” or “Add Event.”
Or for Google.com click “Add Update” and choose the type.
Want More Tips?
➡️ Looking to improve your online presence? Try our free Google Profile audit and discover how to attract more local customers.