More and more businesses are adding keywords, or even their city, to the name of their Google Business Profile. Is it a good idea?
Example: a Google Business Profile with keywords in its name
1. It might help your ranking… but not for long
Google uses the business name to determine search rankings.
Adding keywords can give you a small boost, but beware…
2. It’s against Google’s rules
Use your real business name, without additional keywords. Official Google Business Profile guidelines
If you cheat, your profile can be suspended:
- Your listing disappears from Google Maps.
- Reviews are no longer visible.
- No more calls or new customers through your profile.
3. Google is cracking down more and more
In 2025, Google is tightening its checks. Thousands of keyword-stuffed profiles have already been removed.
A small boost today could turn into a huge loss of visibility tomorrow.
4. How to get visibility without cheating
- Keep your real business name.
- Choose the right business category, and add relevant secondary categories.
- Fill in all important information: opening hours, services, website, etc.
- Collect reviews regularly: happy customers = more visibility.
- Add photos and posts: Google loves active profiles.
5. The right approach
Want more visibility? Work on the rest of your profile, not the name.
➡️ Get your free Google Business Profile audit and receive personalized advice to improve your profile and gain visibility.