How to Use AI Like a Pro? Official Tips from Google

Have you ever asked ChatGPT or Google Gemini to write an email, or for an Instagram post idea? Sometimes, the result is stunning. Often, it's a bit robotic, or off the mark.

It is possible to get much better answers by asking the right questions.

In Artificial Intelligence jargon, the message you send to the AI is called a Prompt.

If you tell your apprentice "Clean up the workshop", they might do things halfway because they don't know your habits. If you tell them "Put the tools from the workbench in the red box and sweep in front of the door", it's clear and the result will be impeccable.

With AI, it's exactly the same.

Google has just published a very comprehensive guide to help professionals use AI better. We went through it for you and extracted an ultra-simple recipe.

📝 A message in 4 parts

According to Google, a perfect instruction (a prompt) should not be a simple vague sentence. To be effective, your message must contain 4 precise parts:

1. The Role (Who are you?)
   Give the AI a specific role so it adopts the right tone.
   Example: "You are a communication expert for artisans."
2. The Task (What should you do?)
   This is the specific action you are expecting.
   Example: "Write an Instagram post" or "Reply to this unhappy customer review."
3. The Context (What are we talking about?)
   This is the ingredient that is most often missing! Give details about your business or the situation.
   Example: "I am a hairdresser specializing in organic products. I want to reassure a client who is afraid of damaging her hair with classic coloring."
4. The Format (What should it look like?)
   The expected final form.
   Example: "Make a bulleted list", "Use a humorous tone with emojis", or "Keep it short, under 50 words."

💡 Concrete Example

Let's see the difference between a bad instruction and a good one.

❌ The vague instruction:"Write an ad for my King Cake."Probable result: A generic text that could apply to any bakery, artisanal or not.

✅ The instruction with the 4 parts:
"You are a community manager expert in food trades (Role).
Write the description for an Instagram post to announce the arrival of our King Cakes (Task).
I am an artisanal bakery. Our cakes are homemade with PDO butter and a hand-painted ceramic charm inside. (Context).
Make a short, warm text that makes your mouth water, and invites people to order (Format)."

Result: A tailor-made text, sales-oriented and ready to post, that truly reflects your know-how.

🗣️ Another tip: discuss!

With AI, it is possible to have a conversation. The tool is not set in stone.

The first answer isn't perfect? That's okay. Simply reply to it as if you were speaking to a colleague:

• "It's good, but a bit too long. Shorten the text by half."
• "Can you redo it in a more professional tone?"
• "Add that the quote is free."

Conclusion

Artificial intelligence is not magic, it's a tool. And like any tool, you have to learn to master it.

By applying these 4 points (Role, Task, Context, Format), you will improve the answers given by the AI to your questions.

Now is the time to put these tips into practice to publish news (posts) on your Google Business Profile.