You spend time on your Google Business Profile: reviews, photos, updates... But for these efforts to truly matter, one final action is essential: tracking your rankings on Google.
Here’s why it’s so important:
1. To Know If Your Efforts Are Paying Off
Imagine spending hours decorating your storefront without ever checking if passersby stop to look. It's the same on Google.
Tracking your rankings is simply verifying that the actions you take are moving you up in Google's results and catching customers' eyes.
2. To Understand What Your Customers Are Searching For
You might think your customers are searching for "landscaper in Bordeaux," but maybe they're typing "garden maintenance near me" instead.
Tracking your positions helps you discover the real words they use in their searches. You can then adapt all your communication (website, Google Profile, social media...) to speak directly to them.
3. To Keep an Eye on the Competition
Tracking your competitors helps you understand what works in your local area.
Did a competitor suddenly jump ahead of you? Did they launch a special offer? Get a lot of new reviews? Keeping an eye on their positioning gives you ideas and helps you stay relevant.
4. To Anticipate Problems
A sudden drop in your rankings? That's a warning sign.
It could be due to an issue with your website, a series of bad reviews, or a competitor's successful strategy. Tracking allows you to see it immediately and react quickly, before it impacts the number of customers who find you online.
How to Know Your Rankings? That’s Our Job.
Our tool begonia.pro allows you to easily see where you appear on Google and Google Maps. You get a simple, visual analysis of your positions and, most importantly, a clear action plan to improve.
And How Do You Improve Your Rankings?
Knowing you're 8th on Google Maps is the first step. The next step is to ask: "How can I reach the top 3?".
That's exactly what our blog post is about: How to Improve Your Ranking on Google Maps?